What We Do?
SEO & ORM -- Brief Overview
Search Engine Optimization, abbreviated as SEO, is the set of techniques, strategies, and practises in order to improve the quantity and quality of traffic generated by search engines. These engines are showing the results on so-called SERPs (Search Engine Result Pages). There are ten results per page.
You can get a higher ranking on SERPs and eventually get into the top ten results if you have a highly optimized and SEO-friendly website. Increasing your site's overall popularity is also possible by actively reaching out towards potential visitors and doing submissions to specific niche-based directories.
Link building is sensitive concept because it can highly affect the rating and reputation of a website. The way search engines are deciding whether a site is worthwhile of a higher rating is not only based on its pure content but also the kind of traffic it already gathers. If your site is linked by a prestigious high-rating website then it is taken as a positive link-back that increases your rating as well. What most people don't understand is that relevancy is key here. Quantity. Quality. But more of relevancy.
Based on the above metholodogy, if done well, link building campaigns can be without any doubt one of the best SEO tactic ever. It takes market research to find the most suitable communities, places, and directories where your site should be submitted, where are those inherent visitors within reach. Any skillful webmaster knows that writing promo material, SEO-friendly content, and publishing them on those key places can make wonders. Same goes for commenting on blogs, forums, social bookmarking.
Keyword analysis and research is the strategy where you research and examine the type of keywords would be the most profitable in terms of ROI. After locating the top keywords that could yield the most visitors, it's time to optimize your entire site according to those. Numerous on-site optimization techniques are well-known by SEO experts, and by carefully implementing those, dramatically improving the site's ranking is possible. Following certain guidelines can make or break one site's SEO efficiency.
The entire structure of the website is highly dependent on the amount of traffic it receives. From a SEO specialist's point of view, it is not enough for a site to just "look good." The way content is spread out, starting from keyword density up to in-site linking, these are all important aspects of on-site SEO. What you may not see, for example, the cluttered backend and code behind a web page is perhaps holding you back. Search engine crawlers might not find all of your content. Make 'em visible!
In order to get the best results, it is critically important to monitor the progress of a website from a SEO perspective. Traffic analytics is the strategy that not only allows monitoring and statistics but can be used as a source for future optimization based on the data that is gatherable and worked on.
Online Reputation Management, abbreviated as ORM, is basically nothing fancier than SEO, though, the objectives are different. The goals to be reached are either alleviation of defamation in case of a brand/person or forging an online presence. It is crucial to understand that we cannot make the negative content go away. However, focusing on creating positive content with a favorable spin that is realistic towards your business or image, we are able to push down those negative hits on the SERPs.
It is statistically proven that less than 20% of the people go further than the 2nd search engine result page, more than 80% of the entire online search engine traffic goes towards only the top ten hits, and most importantly, less than 10% of people go as far as the third page. If we couple that with the fact that if they find what they want within the top 10 results, where we push what is beneficial to you, chances of going deeper and finding those defamation traces is almost close to none. It's proven.
For more information, we invite you to read the following article of the founder of PrimeRanks——
Protect Your Online Reputation published by SEO Chat, which is part of the Developer Shed Network.
